Inclusive Excellence Resources

Inspired by President Washington’s passionate and informed call to action for our community, our team has been working to compile a collection of resources that will empower each of the college’s departments and units to continue to grow in their marketing endeavors in a way that honors the incredible and diverse community here at Mason and the continued Inclusive Excellence for which we strive. 

Existing Mason Resources 

First, we would like to draw attention to the high-quality Diversity, Equity, and Inclusion (DEI) work that is already being done right here within our community. 

    • This is a helpful place to begin a review of your department or unit’s existing Inclusive Excellence measures. Who is featured on your site’s photos, which names repeatedly appear in news articles, etc. 

Inclusive Marketing Resources 

The Marketing and Communications team is currently working to research and compile the best practices and resources regarding multiple specific topics within the broader scope of inclusive marketing. In the meantime, please review the following resources for general guidance. 

    • “1. Imagery can be inclusive. Consider what a patient, a healthcare professional, a caregiver, or a family could look like. […] 
    • 2. Copy can be inclusive and neutral, not specific to the point of exclusivity. Consider the implied meanings as well as the specific words. 
    • 3. Options in menus and drop-down choices can be reconsidered. Can your databases handle options outside a gender binary? Must you include a gender-based honorific?” 



Visual Resources 

  • This helpful resource from provides a myriad of free websites that offer inclusive stock imagery that could help your department reflect its commitment to serving a diverse student body online. 
  • iStock offers background on the many types of visual diversity that your images can and should represent, including age, body type, race, ethnicity, and more.
  • Getty Images Visual GPS offers both insight and resources for more inclusive visual marketing.

If you have inclusive marketing resources you would like to submit for the MarComm team's consideration, please contact Shannon McCarthy at